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Our Blueprint
The Idea Architects is a qualitative research consultancy. As gateway to your consumer, we provide an empathetic environment in which ideas can reach their full potential. We can turn our hands to all types of qualitative research but specialise in early strategic development – the early days in the development of markets, brands and advertising.

Our Style
Our success is built on open minded and insightful thinking. Our cornerstone is the fresh and imaginative way that consumers are built into the development process. Our working style favours close teamwork with clients who need a premium product in today’s ever more pressured environment.


Our Foundations
The Idea Architects offers passion, pragmatism and a wealth of understanding of consumers and markets. We are proud that integrity, honesty and a dedication to work of the highest quality underpins our work.



"I have worked with Kirsten for rather longer than I'd care to remember! The great thing about her is
that not only is her work actionable and strategic, but she also asks all the
right difficult questions about a brief...AND has a great sense of humour!"
Dr. Jane Cantellow, Planning Director, Saatchi and Saatchi

© 2005 The Idea Architects
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